Hit On YouTube: Dwight Schrute’s Three Wolf Moon Shirt in The Office

by sebastian on October 10, 2009

Has Rainn Wilson aka Dwight Schrute ever been more stylish? In the latest (hilarious!) web clip of  “The Office”, he surprises Steve Carell aka Michael Scott by wearing one of the most unique masterpieces of our time, the Three Wolf Moon shirt.

For those of you wondering what the Wolf Moon hype is all about, let’s go into detail. It all started in May 2009 with an amazing customer review on the retail page of Amazon’s Three Wolf Moon Tee Shirt.  In this review, Amazon customer Brian Govern satirically describes his experience after buying one of the Wolf Moon t-shirts, notably its effect on women.

What happened in the aftermath can be best described as an Internet lesson on word-of-mouth. Thanks to the crankiness of the subject, the review quickly made it to Number One on Digg and Reddit and became the hottest topic on Twitter and Facebook. The buzz about the buzz even made it into mainstream US media, and Amazon reported that sales for the Three Wolf Moon t-shirt went up dramatically.

So with Dwight’s endorsement of the Three Wolf Moon shirt in the latest The Office episode, the 80′s trash t-shirt officially becomes the stylish vintage accessory we were all been waiting for.

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