Last week, Yahoo! introduced some improvements to their search marketing, making it easier for advertisers to better target their campaigns on either Yahoo! Search or the Yahoo! distribution network, plus providing the ability to import Google AdWords campaigns. More flexibility for campaign management is definitely an enhancement Yahoo! advertisers have been waiting for.
1. Network Distribution: Choose where your ads appear
With this new feature, you can make your ads appear on either the Yahoo! search result pages, on pages of Yahoo! partners, or on both. The Sponsored Search Help Section on Yahoo! gives you more detailed information, including information on how to utilize tools such as the Network Distribution Performance Report or the Conversion-only Analytics for your campaigns.
2. Importing Google AdWords data
If you’re running similar campaigns on both Google and Yahoo!, you might have missed an import function. This new feature finally allows you to grab your Google AdWords data and import it into the Yahoo! Search Marketing interface. You can import your file by selecting the “Import Campaigns” button, which is located on the Dashboard and the Campaigns tabs, or by selecting the Import tab.
Check out the New Year, New Search Enhancements @ Yahoo! Video that visualizes the new features.
Comments on this entry are closed.