Google released an improved version of its AdWords Keyword Tool this weekend, called “Search-based Keyword Tool”. It is aimed to improve the performance of your PPC campaigns. The new tool gets its suggestions from analyzing your AdWords campaign as well as historic Google search queries on your website.
The new tool also provides more detailed data for each keyword, such as category information, suggested bid that may place the ad in the top three spots of a search results page, and ad/search share. A nice feature is that Google gives a landing page URL for each of their keyword suggestions.
What’s new in a snap:
- - Better interface, more filters, more segmentation
- - Provides more accurate PPC data
- - Keyword suggestions derive from relevant historic Google search queries tailored to that website
- - some sources report a “Mobile Search” option, however, couldn’t see that one on my screen
I am about to test it and will post more when I reviewed it!
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